ABOUT THIS COURSE
Created by Andrei Mincov, the founder of Trademark Factory®, this course compresses decades of legal experience into 6+ hours of actionable content that "normal people" can understand.
This is the ultimate course for growth-minded entrepreneurs and business owners who want to OWN the brands they are working so hard to build.
While Andrei is the best-selling author of 7 books on intellectual property and has posted 800+ videos about trademarks on YouTube, in his own words, this course is hands-down the best educational content he's put together over his 20+-year career.
Because it's not designed as a substitute for legal advice, this course is not limited to any specific jurisdiction and will be equally useful to business owners in the U.S., Canada, Europe, and elsewhere.
Here's a free preview of the Introduction Module of the course:
WHAT TO EXPECT FROM THIS COURSE
As you go through this course, you will:
Learn why, what, when, where, and how to trademark
Understand the trademarking process.
Discover best practices for building a strong brand.
This training is for:
Business owners who sell physical products or online or offline services and who want to attract more customers, charge more money, and not get ripped off in the process.
Those who are only thinking of launching their product or service and who want to give themselves the best opportunity to make their efforts count
Growth-minded entrepreneurs who want to build a massive competitive advantage and succeed in their business by leveraging their securely protected brands.
In this course, we will go through:
Why brands matter
What is trademarking and why you should trademark your brand
What, when, and where to trademark
Trademark registration process in a nutshell
Registrability considerations (distinctiveness and trademark searches)
How to draft a trademark application
Office actions and oppositions
Concept of "use" and what constitutes an acceptable specimen of use
Registration and renewal
Proper use of ™ and ® symbols
Cancellations
Who to use to trademark your brand
Trademark infringement
Trademark license agreements
Trademark assignment agreement
and more!
