How Long Does a Registration Last?

After surviving the lengthy process of application, approval, allowance, and ultimately registration, the initial term in most countries is ten years from that registration date. However, the European Union and Australia are among those that count the ten years from the filing date.

There are no limits on renewing your registration.

You can continue each time for ten more years as long as you wish to. Until recently, Canadian trademarks had a 15-year renewal. But, once registered, all you must do is renew it on time, which is the owner's responsibility.

When Should I Renew?

The window for renewal is short and varies from country to country. Usually, a few months before or after the current term expires.

Your trademark registration papers will show the exact timing of your renewal. It is vital that you pay attention and carefully read these papers.

Notifying Trademark Factory® brand owners of all renewal deadlines is common to our packages.

Another Important Detail

the United States has a mandatory maintenance filing between your registration's fifth and sixth anniversary. The trademark office wants to see evidence proving you are still using your trademark, typically product photos, links to your web store, and similar evidence.

Failing to file the necessary documents on time will result in the cancellation of your trademark.

This occurrence is common because many brand owners are unaware of the requirement. Again, it only happens this one time between the fifth and sixth years.

In Summary

Your initial trademark registration is for ten years from the date of registration or application, depending on the country. You can seek the 10-year renewal indefinitely with no mandatory annual fees. The only exception is the mandatory maintenance in the US, falling between the fifth and sixth years.

Protect Your Brand

Never miss a renewal or mandatory filing when you partner with the pros at Trademark Factory®. Keep doing what you do best and build your business. Let Trademark Factory® and our all-inclusive, 100% cash-back guarantee of trademark registration do our best for you.